Imagine buying a “fresh” orange juice that was actually squeezed 8 months ago. Would you still call it fresh?
That’s exactly how pre-manufactured skincare works today. Products made for mass production often sit in warehouses, distributors, and store shelves for months — or sometimes even years — before reaching your skin. During this time, crucial active ingredients like Vitamin C, Retinol, and Peptides begin to lose their effectiveness. Clinical studies show that up to 50% of sensitive actives can degrade during shelf storage. What you eventually apply might look the same but delivers only a fraction of the intended benefits.

At WeRoutine, we refuse to accept this for your skin. We’re pioneering real-time skincare manufacturing where your customized product is created only after you have selected your ingredients. There’s no long wait, no pre-decided formulas, no old stock. By making it fresh, we ensure every active ingredient maintains its original potency, texture, and efficacy.

Moreover, pre-manufactured products often require heavy preservation to extend their shelf life, leading to a compromise in skin-friendliness. With fresh, real-time manufacturing, WeRoutine minimizes the need for preservatives — giving you cleaner, safer, and more powerful skincare